Making Strategy Happen 2e - Softcover

S. Judson, Arnold

Softcover

ISBN 10: 1557867216 ISBN 13: 9781557867216

Publisher: John Wiley & Sons, 1996

Synopsis

Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization.

The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.

About this title

About the Author:

Arnold S. Judson is President of the Judson Company Inc, a strategic management consultancy based in Boston MA, and the author of the bestselling Changing Behavior in Organizations (Blackwell, 1991).

Review:

"Making Strategy Happen is rich in conceptual frameworks, practical illustrations, and methodological recommendations... Judson's unique blend of talents has produce a lucid book and a great contribution to hte management literature." Arnoldo C. Hax, Alfred P. Sloan Professor of Management

"This is a splendid book...a highly useful,, and practical guide on how to start, how to continue and how to know when you have arrived." Long Range Planning

About this edition

• Publisher: John Wiley & Sons
• Publication date: 1996
• ISBN 10: 1557867216
• ISBN 13: 9781557867216
• Binding: Paperback
• Number of pages: 304