Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment - Hardcover
Healthcare Marketing Research is a "how-to" guide for professionals who want practical tools to create a successful market research project. Writing from the healthcare researcher's perspective, the authors provide guidelines for understanding and performing market research through a broad range of analytical techniques and numerous examples of how to apply these techniques.
Let Healtcare Marketing Research be your guide, showing you how to identify, evaluate and compare your market; how to use primary and secondary data; how to conduct market research using samples from today's health care environment; how to analyze your market's demographics; and how to measure demand and create utilization estimates.
Let Healtcare Marketing Research be your guide, showing you how to identify, evaluate and compare your market; how to use primary and secondary data; how to conduct market research using samples from today's health care environment; how to analyze your market's demographics; and how to measure demand and create utilization estimates.
"synopsis" may belong to another edition of this title.
About the Author:
Eric N. Berkowitz, PhD, is a professor in the Department of Marketing at the University of Massachusetts at Amherst.
"About this title" may belong to another edition of this title.
- PublisherProbus Professional Pub
- Publication date1997
- ISBN 10 1557386420
- ISBN 13 9781557386427
- BindingHardcover
- Edition number1
- Number of pages276
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Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment
Published by
Probus Professional Pub
(1997)
ISBN 10: 1557386420
ISBN 13: 9781557386427
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Healthcare Market Research: Tools & Techniques for Analyzing and Understanding Today's Healthcare Environment
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Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment
Published by
Probus Professional Pub
(1997)
ISBN 10: 1557386420
ISBN 13: 9781557386427
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Hardcover
Quantity: 1
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