About the Author:
Ron Rubin bought and took charge of The Republic of Tea in 1994, a two-year-old company that had been founded by the same people who created The Banana Republic. Shortly thereafter, marketing veteran Stuart Avery Gold joined Rubin in the company's mission to create a Tea Revolution. In keeping with its whimsical identity as an independent nation, The Republic of Tea calls its employees Ministers, its customers Citizens, and its sales outlets Embassies. Ron Rubin, the "Minister of Tea," is Chairman of the Board. Stuart Avery Gold, the "Minister of Travel," is COO and company editorial "voice." The Republic of Tea headquarters are in Novato, California. Rubin resides in Clayton, Missouri, and Gold resides in Boca Raton, Florida.
From Booklist:
A decade ago, Mel and Patricia Ziegler, who also founded the Banana Republic clothing store, started the Republic of Tea, a seller of specialty teas. They formed a partnership with entrepreneur Bill Rosenweig, and the trio published The Republic of Tea: Letters to a Young Zentrepreneur (1992), a collection of enthusiastic correspondence between the Zieglers and Rosenweig that led to the start of the company. In 1994 Rubin read that book and soon ended up buying the company. Gold came aboard shortly thereafter. Calling themselves the Minister of Tea and the Minister of Travel, the pair maintained the company's quirky, New Age-ish outlook and philosophy. Adding their own slangy, hip imprint to the Zieglers' original concept, Rubin and Gold say they are now compelled to provide for others the "essence of what it takes to succeed, to live the life [one] imagine[s] and dream[s] of." Although their advice may be too mellow for coffee drinkers, they succeed in offering an alternative view of how to do business. David Rouse
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