Library Marketing That Works! - Softcover

Suzanne Walters

3.33

6 ratings by Goodreads

9781555704735: Library Marketing That Works!

Softcover

ISBN 10: 1555704735 ISBN 13: 9781555704735

Publisher: Neal-Schuman Publishers, 2004

View all copies of this ISBN edition:

Marketing expert Suzanne Walters helps you develop a winning plan for marketing library programs and services to your community. Her easy-to-complete brainstorming sheets and questionnaires help your library: Create a solid mission statement; Conduct a SWOT analysis; Perform market research, and Draft plans and campaigns. This book de-mystifies marketing and helps you utilize listservs and Web sites, contact databases, stakeholders and donors, and community partners to get your mission accomplished. Loaded with success stories, this book combines practical guidance with ready-to-use ideas. The companion CD-ROM contains all the forms and tools your team will need to create a complete marketing plan for your library.

"synopsis" may belong to another edition of this title.

Review:

Excellent marketing tool for public librarians...This book contains so much information that it will appeal to both the experienced and novice in marketing management for libraries. --Public Libraries, May/June 2008

Ideas on putting together a communications plan, creating clear signage and print products, effectively using a library's Web site, and communication during a crisis will be helpful for all types of libraries and positions...Comprehensive. --Booklist

"About this title" may belong to another edition of this title.