Demographics play a critical role in the nation's economy and social life, and they affect every one of us as individuals. The more we understand demographic realities, the better prepared we will be to cope with them - and to turn them to our advantage.
In Canada, the aging of those born between 1947 and 1966 - the baby boom generation - has changed the economy, driven housing and other markets, and transformed social mores and lifestyles. As the boomers enter mid-life, as the "baby-busters" behind them come of age, and as the "echo generation," the children of the boomers, reaches maturity, how will the country change? Where will Canadians choose to live? What are the prospects for employment? Which investments will be favoured? What lies ahead for Canada's health care and education systems?
Everyone who plans for the future - whether it be for a large corporation, a retail store, a school system, a nonprofit enterprise, or for personal well-being - needs effective forecasting tools. Boom, Bust & Echo 2000 goes beyond the traditional methods of focus groups and opinion surveys to an analysis of statistical facts. Here is an original and indispensable work filled with arresting insights, provocative assertions, and practical answers.
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Boom, Bust &Echo was the national phenomenon that demonstrated the power of demographics to help us understand the past and forecast the future. Now Boom Bust & Echo 2000 reveals Canada's demographic profile at the turn of the century when a new population shift will have profound implications for our economic and social life.
*Why, despite the inevitable market dips, stocks are a sound investment for the long term. * How the maturing of the echo generation makes the retail environment more complex. *Why private health care is flourishing while public health care needs reconstructive surgery. *How the aging of the echo is transforming Canada's education system. *Why our future prosperity depends upon understanding demographics, in Canada and around the world.
"Seldom is a book published that becomes required reading for just about everyone - business executives, entrepreneurs, policy makers, politicians, planners and educators ... It's a course on the importance of demographics and how the patterns they reveal can be capitalized on by forward-thinkers." - Marketing Magazine
"If you own a bicycle helmet you might want to wear it while you read [this] engaging study... Otherwise you could give yourself a headache as you periodically slap your forehead and cry out, 'Now why didn't I think of that?' " - Edmonton Journal
Prof. Foot holds a doctorate in economics from Harvard and is the author of numerous scholarly works and popular articles on the economic and social impact of demographic change. He is a two-time recipient of the University of Toronto undergraduate student teaching award, and in 1992 he received a 3M Award for Teaching Excellence from the Society for Teaching and Learning in Higher Education.
Daniel Stoffman is a graduate of the University of British Columbia and the London School of Economics. He is an award-winning journalist who has written on business, politics, and social issues for Canada's major magazines, including Report on Business, Canadian Business, Saturday Night, Toronto Life, and Canadian Living. In 1991 he was granted an Atkinson Fellowship to pursue research in the area of Canadian immigration policy; the result was a widely publicized study of current government practices and recommendations for their reform, Toward a More Realistic Immigration Policy for Canada (1993).
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