Marketing Your Service (Marketing Your Service (W/CD)) - Softcover

Withers, Jean

9781551803951: Marketing Your Service (Marketing Your Service (W/CD))

Softcover

ISBN 10: 155180395X ISBN 13: 9781551803951

Publisher: UNKNO, 2003

Service businesses today face stiff competition. Nine out of ten new businesses are in the service sector. But most owners of service businesses are inexperienced in marketing and unsure how to promote themselves. Accountants and lawyers, hairstylists and health-club owners alike need to understand the distinctive nature of marketing a service, and each must devise a custom-made strategy to succeed. This book explains how to develop a marketing plan that will work for any service business.The authors have provided over 30 worksheets to help develop a business's own specific marketing plan based on the program they describe. The book answers the following questions and more:- How does marketing a service differ from marketing a product?- Where can you find information about potential clients?- What should you know about your competition?- How to establish desirable and realistic goals- What strategies for pricing and promotion work best?The service sector is one of the fastest growing sectors of the economy today. From hair salons to law firms, the service sector in the US includes over 1 million establishments!This book will interest new entrepreneurs, small business managers, lawyers, dentists, massage therapists, hair stylists - anyone currently running a service business or just thinking of it.

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From the Back Cover:

To effectively sell your service business, you must let people know that you exist and that you are better than your competition — in other words, you need to market. However, owners of service businesses are often inexperienced in marketing and unsure how to promote themselves in a professional manner.

This book explains how to develop a marketing plan that will work for any service business — from law firms and dental practices to hair salons and auto repair shops. Whatever your business, it will profit from expanding your market. The authors, who are both consultants to service businesses, have provided over 30 worksheets to help you develop your own specific marketing plan based on the program they describe. The book answers the following questions and more:

- How does marketing a service differ from marketing a product? - How do you prepare for marketing? - Where can you find information about potential clients? - Can you effectively use the Internet to market your services? - What should you know about your competition? - How do you establish desirable and realistic goals? - What strategies for pricing and promotion will work best for you? - How do you develop and implement an action plan for marketing?

This edition comes with numerous worksheets to get you started and keep you organized, all included on CD-ROM.

About the Author:

Jean Withers is a management and marketing consultant with over 25 years' experience. She has done landmark work in developing techniques for marketing services and has owned a small service business.Carol Vipperman is an outstanding speaker, writer and trainer on the subjects of personal and organizational marketing. She is the recipient of numerous awards for her work and is the president of the Foundation for Russian-American Economic Cooperation, a nonprofit organization that has been developing trade between Russia and the Pacific Northwest.

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