BRAND LOYALTY IN BANGLADESH: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances - Softcover
- PublisherPartridge Publishing Singapore
- Publication date2021
- ISBN 10 1543764770
- ISBN 13 9781543764772
- BindingPaperback
- Number of pages520
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BRAND LOYALTY IN BANGLADESH: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
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(2021)
ISBN 10: 1543764770
ISBN 13: 9781543764772
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BRAND LOYALTY IN BANGLADESH Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
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Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781543764772
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Brand Loyalty in Bangladesh: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
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Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781543764772_lsuk
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Brand Loyalty in Bangladesh: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
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Brand Loyalty in Bangladesh: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
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Brand Loyalty in Bangladesh: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
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ISBN 13: 9781543764772
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Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781543764772
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BRAND LOYALTY IN BANGLADESH Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
Published by
Partridge Publishing Singapore
(2021)
ISBN 10: 1543764770
ISBN 13: 9781543764772
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Brand Loyalty in Bangladesh : Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sector. A populated country, Bangladesh has a substantial expenditure on electronic appliances, and the demand for these household items increases over the period; however, customers are not always loyal to a particular brand. Marketing literature shows that customer satisfaction and brand confidence directly affect brand loyalty, and brand trust mediates their relationship. Due to the technological advance of social media, technology has an essential role in the customer's decision to buy household appliances. The existing literature has not focused on this massive demand for electronic appliances, customer satisfaction, loyalty, trust, and social media's significant role in consumer buying behavior. The book shoed the investigation of the effect of customer satisfaction and brand trust of electronic home appliances on brand loyalty and the mediating role of brand trust in customer satisfaction and trust relationship. The study also examined the extent to which customers believe social media information influences them. The study gathered data from 523 Bangladeshi respondents from Dhaka by conducting a survey. The data were analyzed with SPSS and CB-SEM (AMOS) for the hypothesis test. The findings revealed that customer satisfaction and brand trust significantly impact brand loyalty, and social media moderates those significant relationships. The result of the study contributed to the expectancy-disconfirmation theory, trust-commitment theory, brand loyalty theory, and theory of reasoned action by presenting empirically-based insight into customer satisfaction, brand trust, and brand loyalty constructs in electronic home appliances in Bangladesh. In addition, the results provided a practical insight into marketing and brand management. They suggested the practicing managers in developing product quality with customer preference, building trust through maintaining brand image and creating awareness among the customers, and considering the significance of social media and its usage. The research used probabilistic sampling techniques, both rural and urban customers, only a single home appliance, and PLS-SEM statistical tool for analysis. Future researchers could focus and include other variables such as price or advertising; consider loyalty separately, and use both urban and rural customers to have better predictions. Seller Inventory # 9781543764772
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Brand Loyalty in Bangladesh
Published by
Partridge Publishing Singapore
(2021)
ISBN 10: 1543764770
ISBN 13: 9781543764772
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Softcover
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnA brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sector. . Seller Inventory # 476111709
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