Cracking the Code: Successful Strategies for Business Writing

Michael Mandel; Kimberly Marchesseault; Mikel Chertudi; Cherilyn Boyer; Diza Sauers; Marisa Michaels; Cheryl Brodersen; Caitlin Hills

ISBN 10: 1524922978 ISBN 13: 9781524922979

Publisher: Kendall Hunt Publishing, 2017

For early-career professionals, your first contact with prospective employers or customers is usually through your writing. Email introductions, cover letters, and everyday correspondence play a large and important role in your professional success. Cracking the Code: Successful Strategies for Business Writing introduces you to the best practices for workplace messaging.

To successfully navigate the modern workplace, a solid foundation of written communication rules and standards is vital. You may think that sending an email or writing a report is something you do without planning, but learning the specific conventions and executing proven strategies will make your writing – and you – stand out.

Cracking the Code: Successful Strategies for Business Writing provides you with a blueprint for effective written deliverables that many workplaces require. Understanding your audience, determining an approach, and editing your work is made easy with this cleanly organized and clearly articulated textbook. Not only is each approach and type of document described in detail, examples are given so that you can see and understand what a polished finished product should look like. A strong grammar section refreshes rules you may have forgotten, and ample practice sections allow you to test your skills and learn where you need to brush up.

The book builds from beginning to end, introducing you to new skills and polishing others you may not have been called upon to use for a while. By the book’s end, you will know what types of documents business people routinely write in a day, and you will understand how to determine what your audience needs and deliver it in a cogent, succinct, and correct manner. Your editing skills will be top-notch, and you won’t fear mistakes that might undermine your professional reputation. In short, you will be confident in your ability to deliver what your boss needs!

The author team are accomplished Business Communication professionals with extensive experience in university teaching. This diverse group brings a wide range of industry experience and professional training to both the classroom and the written page. With close to 100 years of combined teaching experience, the team is highly skilled in training personnel at all career stages to succeed in their professional communication development. Their professional backgrounds range from working in the corporate world (film, publishing, consulting, and corporate communication) to the non-profit sector (with focuses on English as a Second Language, social justice, social services, and government agencies).

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