SIX BILLION SHOPPERS - Softcover
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- PublisherPAN MACMILLAN
- Publication date2018
- ISBN 10 1509874771
- ISBN 13 9781509874774
- BindingPaperback
- Number of pages258
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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
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ISBN 13: 9781509874774
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SIX BILLION SHOPPERS
Published by
PAN MACMILLAN
(2018)
ISBN 10: 1509874771
ISBN 13: 9781509874774
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Softcover
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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
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ISBN 10: 1509874771
ISBN 13: 9781509874774
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Six Billion Shoppers
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Book Description Taschenbuch. Condition: Neu. Neuware -Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend. 256 pp. Englisch. Seller Inventory # 9781509874774
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Six Billion Shoppers
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(2018)
ISBN 10: 1509874771
ISBN 13: 9781509874774
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Book Description Taschenbuch. Condition: Neu. Neuware -Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend. 256 pp. Englisch. Seller Inventory # 9781509874774
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Six Billion Shoppers : The Companies Winning the Global E-Commerce Boom
Published by
Macmillan Publishers International Sep 2018
(2018)
ISBN 10: 1509874771
ISBN 13: 9781509874774
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Book Description Taschenbuch. Condition: Neu. Neuware - Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend. 256 pp. Englisch. Seller Inventory # 9781509874774
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Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781509874774
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