Setting the Agenda: Mass Media and Public Opinion - Softcover
- PublisherPolity Pr
- Publication date2021
- ISBN 10 1509535802
- ISBN 13 9781509535804
- BindingPaperback
- Edition number3
- Number of pages234
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Setting the Agenda : Mass Media and Public Opinion
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Setting the Agenda: Mass Media and Public Opinion by McCombs, Maxwell, Valenzuela, Sebastian [Paperback ]
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Setting the Agenda: Mass Media and Public Opinion, Format: Paperback
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John Wiley and Sons
(2021)
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Setting the Agenda (Paperback)
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John Wiley and Sons Ltd, Oxford
(2020)
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Book Description Paperback. Condition: new. Paperback. News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Setting the Agenda, first published in 2004, has become the go-to textbook on this crucial topic. In this timely third edition, Maxwell McCombs a pioneer of agenda-setting research and Sebastian Valenzuela a senior scholar of agenda setting in Latin America have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it, Setting the Agenda also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory. This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion. "An anticipated third edition of the go-to text on agenda-setting"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781509535804
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Setting the Agenda: Mass Media and Public Opinion
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Setting the Agenda: Mass Media and Public Opinion
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Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 0.88. Seller Inventory # 353-1509535802-new
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Setting the Agenda
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Polity Press 2020-11-27, Cambridge
(2020)
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Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781509535804
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Book Description paperback. Condition: New. 3rd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 006262864N
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Setting the Agenda: Mass Media and Public Opinion, 3rd Edition
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