What Is A Brand? - Softcover

S. Moss

Softcover

ISBN 10: 1482500353 ISBN 13: 9781482500356

Publisher: CreateSpace Independent Publishing Platform, 2013

Today every organization recognizes the need for a brand. A multitude of practitioners assure you they have the answers for you. How can you be sure you address the correct questions which reflect your own unique organizational personality?This collection compiles commentary from a variety of expert voices speaking the accumulated wisdom of the ever-evolving brand discipline. Among its pages you will find essential truths relevant to the discovery of your own essential brand statements.

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About the Author:

SMoss is founder of The Club of Venice, a private conversation on brands and branding. He is Global Brand Ambassador of Gottschalk + Ash of Zurich, and Professor of International Branding at Accademia dell'Arte Cignaroli of Verona, Italy. From 2003-2014 he served as CEO of The Medinge Group, a Stockholm-based think-tank on international branding. In this volume he has collected his own notations and other answers from a variety of expert practitioners. Moss works all over the world, leading strategic conversations which enable organizations to focus on their own brand DNA.diganzi.com

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