Successful Direct Marketing In a Week: A Teach Yourself Guide - Softcover

Forsyth, Patrick

Softcover

ISBN 10: 1473601940 ISBN 13: 9781473601949

Publisher: McGraw-Hill Education, 2014

Synopsis

Learn in a week, what the experts learn in a lifetime.

Sunday: Why use direct mail?
Monday: Building and maintaining your database
Tuesday: The components of direct mail
Wednesday: Creative approaches
Thursday: Physical campaigns
Friday: Digital campaigns
Saturday: Integration and follow-up

About this title

About the Author:

Patrick Forsyth runs Touchstone Training & Consultancy, an independent firm specialising in the improvement of marketing, sales and communications skills, based in the UK. He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore, Indonesia, Hong Kong and Thailand. He has presented public programmes for organisations such as The Institute of Management, City University Business School, London Chamber of Commerce, and the London Management Centre. In addition, his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2014
• ISBN 10: 1473601940
• ISBN 13: 9781473601949
• Binding: Paperback
• Edition number: 1
• Number of pages: 128