The 2012 Thumbnail Media Planner: Fast Media Facts & Costs - Softcover

Geskey Sr., Mr. Ronald D.; Geskey Jr., Mr. Ronald D.

Softcover

ISBN 10: 1468092677 ISBN 13: 9781468092677

Publisher: CreateSpace Independent Publishing Platform, 2011

Synopsis

The Thumbnail Media Planner is an annual directory of market and media research and media costs. It includes estimated cost per points for network and spot television and radio, as well as media rates for ads in newspapers, magazines, various forms of internet advertising, outdoor, direct mail and others. New for 2013 is a rate card for display ads on the internet-- for social media sites, networks & exchanges, and ads on portals like AOL. The Planner also includes market and media data for several key growth markets-- Boomers, African Americans, Asians, and Hispanics.

The Planner also provides information on the media market outlook for each major category of media.

Table of Contents:

1. Market Facts
2. Television
3. Radio
4. Magazines
5. Newspapers
6. Digital Media
7. Other Media
8. Top 100 Market Planner
9. Emerging Markets
10. Appendix

About this title

About the Author:

Ronald D. Geskey, Sr. has over 30 years of experience as a senior management media director and account director in agencies such as Leo Burnett, D'Arcy, Campbell Ewald, and was co founder of General Motors R*Works. Ron was also a college professor for two years. He has a master's degree from Southern Illinois University and has attended executive programs from Wharton, Northwestern, Michigan State, and others.

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2011
• ISBN 10: 1468092677
• ISBN 13: 9781468092677
• Binding: Paperback
• Number of pages: 116