The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (How to Do It Frugally) - Softcover

Howard-Johnson, Carolyn

Softcover

ISBN 10: 1463743297 ISBN 13: 9781463743291

Publisher: CreateSpace Independent Publishing Platform, 2011

Synopsis

The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

About this title

From the Author:

I wrote The Frugal Book Promoter to keep other authors from falling into the same potholes I did when I first started writing books. The world changes so fast, it was time for a new one. So here is what is new in this second edition:
~The Second Edition has been reorganized.
~The Second Edition is almost twice as fat--read that "twice as chock full of promotions you can use."
~The Second Edition still includes the basics that make you into an on-your-own publicist or a great partner for a professional publicist. That includes everything you need to know to put together the best, most effective media releases, query letters, and media kits possible. And how to utilize what you love to do most--write--to  get the word out about what you love most--your book. If you loved the chapters like the ones on writers' conferences, getting reviews, and book fairs or tradeshows, you'll love the updated ones even more.
~You'll love the chapters on what I call the game changers. These really are game changers! There's information on using online bookstores to your benefit. And how to make your blog actually work for you. And how to save time with your blogging! And ideas for blog posts--even if you write fiction or poetry.
I hope you'll partake. And let me know how this book helps you. And, of course, what you'd like to see in the next edition. (-:

From the Inside Flap:

Whether your publisher assigns zero dollars to your book's promotion campaign or thousands...The Frugal Book Promoter assures it the best possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, media release, and a knock-'em-dead mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through several extensive (and award-winning) book campaigns of her own. Several are sure to match your pocketbook and personality.

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2011
• ISBN 10: 1463743297
• ISBN 13: 9781463743291
• Binding: Paperback
• Edition number: 2
• Number of pages: 416
• Illustrator: DeSimone Chaz