International Consumer Behavior in the 21st Century - Hardcover
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
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- PublisherSpringer
- Publication date2012
- ISBN 10 1461451248
- ISBN 13 9781461451242
- BindingHardcover
- Number of pages192
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International Consumer Behavior in the 21st Century : Impact on Marketing Strategy Development
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Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before.In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century. 192 pp. Englisch. Seller Inventory # 9781461451242
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Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Defines what it means to be a successful modern international marketerProvides insight into today s consumer behaviorOffers practical applications for marketers and companiesOver the past two decades, the face of the world consumer has truly changed. Seller Inventory # 4198648
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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development
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International Consumer Behavior in the 21st Century : Impact on Marketing Strategy Development
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Book Description Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before.In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century. Seller Inventory # 9781461451242
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Book Description Condition: New. This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers. Num Pages: 170 pages, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 17. Weight in Grams: 428. . 2012. Hardback. . . . . Seller Inventory # V9781461451242
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