Pay No Attention to that Man behind the Curtain: How Technology has made Traditional Advertising Obsolete - Softcover
So you've just come up with a new ad campaign. Love the spots! Too bad no one will ever see them-even worse-too bad no one cares! Why is it that so much of that stuff we immediately recognize as "advertising" is so bad? It's not just bad-well-it sucks. The reason: even though it's 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the '60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting "ad men" of the '60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Today's consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.
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About the Author:
Patrick Griffin has provided advertising, marketing, and media strategy for numerous national and international brands including Anheuser-Busch, Coca-Cola, Cigna HealthCare and Sweet Baby Ray's Barbecue Sauce, a division of Ken's Foods. He's also been a campaign media consultant to two presidents. Kevin Flynn is the author of the true crime book Wicked Intentions and co-author of Our Little Secret. An Emmy-award winning journalist with nearly twenty years in radio and television, he is now a public relations manager at Griffin York & Krause.
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- PublisheriUniverse
- Publication date2010
- ISBN 10 1450219470
- ISBN 13 9781450219471
- BindingPaperback
- Number of pages212
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - So you've just come up with a new ad campaign. Love the spots! Too bad no one will ever see them-even worse-too bad no one cares! Why is it that so much of that stuff we immediately recognize as 'advertising' is so bad It's not just bad-well-it sucks. The reason: even though it's 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the '60s. The problem today Gone are the chain-smoking, bourbon-slugging, secretary-assaulting 'ad men' of the '60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Today's consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart. Seller Inventory # 9781450219471
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnSo you ve just come up with a new adn campaign. Love the spots! Too bad no one will ever seen them-even worse-too bad no one cares! Why is it that so muchn of that stuff we immediately recognize as. Seller Inventory # 447786307
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