The Two-Second Advantage: How We Succeed by Anticipating the Future. by Vivek Ranadive and Kevin Maney - Softcover

Vivek Ranadive; Kevin Maney

3.33

196 ratings by Goodreads

9781444730791: The Two-Second Advantage: How We Succeed by Anticipating the Future. by Vivek Ranadive and Kevin Maney

Softcover

ISBN 10: 1444730797 ISBN 13: 9781444730791

Publisher: Hodder & Stoughton, 2011

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The Two-second Advantage - Brand New

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About the Author:

VIVEK RANADIVE is the founder and CEO of the international software company Tibco Software Inc. He is the author of two New York Times bestsellers, The Power of Now and The Power to Predict. KEVIN MANEY was the technology reporter at USA Today. He is the author of the critically acclaimed books The Maverick and His Machine and Trade-Off.

Review:

Anyone interested in understanding the one common denominator of almost all long term success should read The Two-Second Advantage...organizations or even talented people don't need to have a vision of the future ten years or even ten days out. They need to accurately anticipate what's about to happen next a split second before the competition using the right information at the right time. * Phillip Hellmuth Jr, 11-time World Series of Poker Champion and Poker Hall of Famer * The challenge of today's digital world isn't gathering data but making sense of it quickly. The Two-Second Advantage artfully explores how having the right information, in context and at the right time, can place you ahead of the game. * David Stern, NBA Commissioner * The Two-Second Advantage is critically important for today's business leaders. Customers are engaging with companies through an exploding number of channels, from mobile devices to the social universe. The concept that we can not only understand all that customer data, but make accurate and business-shaping predictions from it, puts this on the must-read list. * Shantanu Narayen, President & CEO of Adobe Systems Incorporated * A compelling book on the "art of anticipation" that everyone should read for every business today. * Mark V. Hurd, President of Oracle Corporation * Ranadive and Maney convincingly show that by seeing the future we can achieve a new one. Neuroscience meets computer science and the result is profound, not to mention a great read. * Don Tapscott, Author of Wikinomics *

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