Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition - Softcover
Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
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About the Author:
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
Review:
Berger has produced a fantastic fifth edition of his Ads, Fads and Consumer Culture. The new edition includes excellent, current examples that will be welcomed by students and professors alike. (Dirk vom Lehn, King's College London)
"About this title" may belong to another edition of this title.
- PublisherRl
- Publication date2015
- ISBN 10 144224125X
- ISBN 13 9781442241251
- BindingPaperback
- Edition number5
- Number of pages276
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