Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself - Softcover

9781440324550: Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself
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What is your brand?

As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity.

Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your:
  • Personal brand essence
  • Visual identity and style
  • Resume and elevator pitch
  • and much more!

Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!

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About the Author:

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is the author of over twenty published books about graphic design, branding, advertising, drawing, and creativity.

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  • PublisherHOW Books
  • Publication date2013
  • ISBN 10 1440324557
  • ISBN 13 9781440324550
  • BindingSpiral-bound
  • Number of pages240
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