The Social Media Business Equation - Softcover

Orsburn, Eve Mayer

Softcover

ISBN 10: 1435459865 ISBN 13: 9781435459861

Publisher: Cengage Learning PTR, 2011

Synopsis

Facebook, Twitter, LinkedIn, and YouTube™ have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry. Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation™ -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.

About this title

Review:

About The Social Media Business Equation

• Concisely written, practical approach focuses on actionable items.
  Rather than taking a technical approach, this book presents practical, useful insights and proven successful techniques that readers can immediately apply.


• Approach appeals to readers at all levels of expertise.
  Author Eve Orsburn has crafted an approach that engages those who only understand the technology as well as the more mature business person who only understands the business aspect of marketing.


• Author's exclusive Social Media Equation™ offers proven insights for significant returns on investment.
  The author's unique Social Media Equation™ enables you to unlock exponential growth in today's organizations using social media. An entire chapter details the Social Media Equation, demonstrating how this broad approach stands apart.


• Step-by-step examples demonstrate how to implement proven methodology.
  Clear, meaningful examples throughout the book demonstrate the author's proven concepts in action and guide readers through implementing strategies and building on the book's unique methodology.


• Case studies examine how a variety of well-known organizations maximize social media.
  Readers take an intriguing look at familiar organizations and brands using social media, such as General Motors, Mayo Clinic, Anheuser-Busch, and Lane Bryant. Case studies also review real results at other small, medium and large companies. Corresponding live links keep information as up-to-date and relevant as possible.


• Easy-to-follow processes emphasize the importance of social media in marketing.
  The book's clear presentation provides early emphasis on the growing importance of social media today to help readers fully understand the impact of social media on marketing results today.

From Eve Mayer Osburn, Author of The Social Media Business Equation:

Chapter Summary

1. Why You Need Social Media: I need you to understand not just how to get the most out of social media, but something equally important: why you need social media in the first place. That's what this chapter is about.


2. Shut Up and Listen!: Questions and answers--that's really all there is to social media. Your prospects and customers have questions. How do I garden without hurting my knees? How do I get a word-processing program without buying the rest of the package? How do I get from point A to point B quicker, smarter, shorter, etc.? If you're broadcasting all the time, sending out nothing more than digital billboards, how will you ever hear their questions?


3. Opposites Attract: If you do all the right things, but you do them in the wrong place, social media will not grow your business. Many people go into social media looking to put "like with like." In other words, they join networking filled with counterparts and competitors. Don't do that! You need to go where your prospects and customers are. Opposites attract!


4. You Need More Than One Ball to Juggle: Have you ever watched a juggler engage a crowd by throwing around a ball? No. Of course you haven't. And yet, in the game of social media, many companies try just that. Unfortunately, when it comes to social media most people only think of one thing at a time, when in fact you need to juggle several.


5. The Social Media Equation: Believe it or not, there is an equation you can use to make sure your social media efforts convert into business. This chapter not only tells you what the equation is, but walks you through it step-by-step.


6. The ROI of Social Media: Measuring social media results can be a challenge, but it's not impossible. In fact, when you have two things--a specific goal in mind and a way to track your progress through clearly delineated checkpoints--you can determine the return on your social media investment.

That's it: six simple chapters to total social media domination! Okay, okay, maybe not total domination, but at least a proven and effective way to make sure your social media efforts will lead to business growth.

About the Author:

Eve Mayer Orsburn is CEO of Social Media Delivered, one of the largest social media optimization companies serving clients worldwide with consulting, training, and outsourced social media needs. Ranked by Fast Company Magazine as one of 100 Most Influential People Online, Ms. Orsburn has been featured on CNN Radio, CIO.com and the Dallas Morning News. She frequently addresses professional groups specifically on the Social Media Equation™, which is her proven system for how organizations must engage in social media to generate a positive Return On Investment (ROI). Ms. Orbsurn also hosts the weekly radio show, "Social Media for the CEO," which airs live every Friday at 10 a.m. (Central Time) at www.SM4CEO.com. She shares practical advice that business people at all levels of expertise can follow with an online network of more than 60,000 fans, followers, and connections every day. Ms. Orsburn is one of the most sought-after authorities on social media with expertise that encompasses business-to-business (B2B), business-to-consumer (B2C), and non-profit. Although Ms. Orsburn has contributed to other publications, this is her first full-length book on social media.

About this edition

• Publisher: Cengage Learning PTR
• Publication date: 2011
• ISBN 10: 1435459865
• ISBN 13: 9781435459861
• Binding: Paperback
• Edition number: 1
• Number of pages: 208