Harvard Business Review on Increasing Customer Loyalty (Harvard Business Review Paperback Series) - Softcover

Review, Harvard Business

Softcover

ISBN 10: 1422162524 ISBN 13: 9781422162521

Publisher: Harvard Business Review Press, 2011

Synopsis

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value

About this title

About the Author:

If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.

About this edition

• Publisher: Harvard Business Review Press
• Publication date: 2011
• ISBN 10: 1422162524
• ISBN 13: 9781422162521
• Binding: Paperback
• Number of pages: 240