Harvard Business Review on Pricing - Softcover

Softcover

ISBN 10: 1422146588 ISBN 13: 9781422146583

Publisher: Harvard Business Press, 2008

Synopsis

Finding the right price for your product or service often feels more like an art than a science. Today's consumers are more price-sensitive and cost-savvy than ever. Price a product too high and you may limit your market. Price too low and not only will you leave money on the table, you may damage your brand or, even worse, ignite a competitive price war.
This book provides the techniques you'll need to manage your pricing strategy with confidence. A sampling of what you'll find in these pages:

How even a tiny improvement toward the "right price" can create real bottom-line results

• How to time price changes based on a product's perceived value
  
• When pricing a new product right is critical, and when the market will allow you room to experiment
  
• Why small improvements in quality can support big changes in price

About this title

About the Author:

If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.

About this edition

• Publisher: Harvard Business Press
• Publication date: 2008
• ISBN 10: 1422146588
• ISBN 13: 9781422146583
• Binding: Paperback
• Number of pages: 209