Climate Change: What's Your Business Strategy? (Memo to the CEO) - Hardcover

Hoffman, Andrew J.; Woody, John G.

Hardcover

ISBN 10: 1422121054 ISBN 13: 9781422121054

Publisher: Harvard Business Review Press, 2008

Synopsis

Climate change is one of the most pressing challenges facing the world today. And increasingly, it's become a crucial business issue. How will you and your company respond?

In Climate Change: What's Your Business Strategy? Andrew Hoffman and John Woody provide concise and reliable advice to help you answer this question. Drawing from their extensive experience working with organizations to address issues of environmental sustainability, the authors explain the impact of climate change on businesses and present a three-step process for developing an effective climate-change strategy:

· Determine your company's "carbon footprint" and the ways in which potential changes in policy and markets will affect how you position your products and services.

· Reduce your carbon footprint in ways that create new strategic advantages.

· Gain a seat at the policy-development table so you can begin influencing policy decisions that will affect your company.

Packed with cogent advice and examples of how organizations in a wide range of industries are adopting this process, Climate Change is your playbook for strategically addressing a complex problem that no company can afford to ignore.

From our Memo to the CEO series -- solutions-focused advice from today's leading practitioners.

About this title

About the Author:

Andrew J. Hoffman holds multiple appointments at the University of Michigan, including Associate Director of the Erb Institute for Global Sustainable Enterprise. John G. Woody is Deal Associate at MMA Renewable Ventures, a renewable-energy firm in San Francisco, California.

Review:

...explores a critical management challenge and offers authoritative counsel and practical insight... Excellent read for anyone who wants to understand the basics of climate change and how to manage the challenge from the ground up. --Green Business

Short enough to read on your next transcontinental or international flight...read it, have your management team read it, and then decide what your company needs to do to stay ahead in the game. --The Green Skeptic

In the 97-page book the authors smartly project that regulations that raise the cost of emissions are beginning to affect how businesses operate. --Environmental Leader

About this edition

• Publisher: Harvard Business Review Press
• Publication date: 2008
• ISBN 10: 1422121054
• ISBN 13: 9781422121054
• Binding: Hardcover
• Number of pages: 115