Operation China: From Strategy to Execution - Hardcover

Hexter, Jimmy; Woetzel, Jonathan

Hardcover

ISBN 10: 1422116964 ISBN 13: 9781422116968

Publisher: Harvard Business Review Press, 2007

Synopsis

China has matured as a market and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to China? Whom do we partner with? Where should we invest? Winning in China was all about achieving approval to enter the market, picking the right joint venture partner and selling in the right few cities to the right customers. Execution didn’t matter as much as privileged access through government and partner relationships.

Today, China is teeming with MNCs and local competitors. Government is no longer the main driver of deals. Barriers to entry have fallen. Regulations are less of a factor. Partners are no longer required in many industries. Winning now depends on great execution: effectively and efficiently developing, marketing, producing, and channeling goods to customers and growing and retaining a talent base.

In Operation China, Jimmy Hexter and Jonathan Woetzel explain how you can achieve superior execution in China through operations including talent management, product development, information technology, procurement, supply-chain management, manufacturing, and sales, marketing, and distribution.

Based on over two decades of consulting experience for both local and multinational operations in China and extensive research on what drives success in operating in China, this book helps you get your operations right in the new competitive arena defining China today.

About this title

About the Author:

Jimmy Hexter is a partner in McKinsey’s Beijing office and the co-leader of McKinsey’s Operations Practice in Asia. Jonathan Woetzel is a partner in McKinsey’s Shanghai office and has published several books on China.

Review:

the sheer size of the Chinese market makes it an almost irresistible opportunity for growth. --Industry Week, November 1, 2007

... an excellent book ... should create a sense of urgency for company executives, supply chain managers, and anyone with operational responsibility for sourcing, manufacturing or distribution in China." --Supply Chain Digest, January 8, 2008

To understand the challenges such multinationals face as competition accelerates, pick up "Operation China: From Strategy to Execution,'' a management guide by two McKinsey & Co. consultants, Jimmy Hexter and Jonathan Woetzel. --Bloomberg, December 2007

About this edition

• Publisher: Harvard Business Review Press
• Publication date: 2007
• ISBN 10: 1422116964
• ISBN 13: 9781422116968
• Binding: Hardcover
• Number of pages: 212