Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend - Softcover
Make your business stand out without the cost of advertising!
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
Marketing Without Advertising teaches small business owners practical strategies to:
encourage customers to spread the good word about your business
attract new customers and gain their trust
turn dissatisfied customers into loyal supporters
list your products or services widely and inexpensively
plan marketing events that will keep customers involved
encourage the media to comment positively on your business
The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
Marketing Without Advertising teaches small business owners practical strategies to:
The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.
"synopsis" may belong to another edition of this title.
From the Publisher:
Inspire your customers to spread the word
About the Author:
Salli Rasberry has successfully run a dozen small businesses in fields as varied as book fairs, publishing companies, documentary films, construction, business consulting, and writing. An artist and gardener, Salli is the author of the Art of Dying: Honoring and Celebrating Life's Passages (with Watanabe, Ten Speed Press), Living Your Life Out Loud: How to Unlock Your Creativity and Unleash Your Joy (with Selwyn, Pocket Books), Running a One-Person Business (with Whitmyer, Ten Speed Press), The Seven Laws of Money (with Phillips, Pocket Classics), Honest Business (with Phillips, Pocket Classics), The Briarpatch Book (ed. with Phillips, New Glide) and Marketing Without Advertising (with Phillips, Nolo).
Michael Phillips, an experienced businessman and consultant who helped to develop the Mastercharge interbank credit card, was the founder of the Briarpatch, a network of small businesses that espouse common values. He also ran a pioneering small business school called the Noren Institute in San Francisco. Co-author of Marketing Without Advertising, Michael is the author of many other books, including The Seven Laws of Money (with Rasberry, Pocket Classics), Honest Business (with Rasberry, Pocket Classics), The Briarpatch Book (ed. with Rasberry, New Glide), Simple Living Investments (Clear Glass), Citizen Legislature (with Callenbach, Banyan Tree), and Commerce (Clear Glass).
Michael Phillips, an experienced businessman and consultant who helped to develop the Mastercharge interbank credit card, was the founder of the Briarpatch, a network of small businesses that espouse common values. He also ran a pioneering small business school called the Noren Institute in San Francisco. Co-author of Marketing Without Advertising, Michael is the author of many other books, including The Seven Laws of Money (with Rasberry, Pocket Classics), Honest Business (with Rasberry, Pocket Classics), The Briarpatch Book (ed. with Rasberry, New Glide), Simple Living Investments (Clear Glass), Citizen Legislature (with Callenbach, Banyan Tree), and Commerce (Clear Glass).
"About this title" may belong to another edition of this title.
- PublisherNOLO
- Publication date2008
- ISBN 10 1413306322
- ISBN 13 9781413306323
- BindingPaperback
- Edition number6
- Number of pages416
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