How to Run a Thriving Business: Strategies for Success and Satisfaction - Softcover

Warner, Ralph

Softcover

ISBN 10: 1413301045 ISBN 13: 9781413301045

Publisher: NOLO, 2002

Synopsis

Nearly 50% of new businesses fail in the first year, while 80% fail in the first five. So what does it take to run a continually successful enterprise for thirty years? Nobody can answer that question better than Ralph Warner, cofounder of Nolo, and author of several Nolo books. Warner presents the business philosophy that has sustained him through the years. Chapters of this inspiring volume include: Don't Work Long Hours; Choose a Business You Care About; Develop a Knowledge Edge; Market Don't Advertise; Target Your Customers; React Quickly to Bad News and many more. This is the perfect read for anyone interested in starting a new business, or needing help getting back on track

About this title

About the Author:

Ralph  Warner is widely recognized as a pioneer of the do-it-yourself law movement, Warner founded Nolo with Ed Sherman in 1972. He began publishing do-it-yourself law books written by him and his colleagues after numerous publishers rejected them. Warner holds a law degree from Boalt Hall School of Law at the University of California at Berkeley and an undergraduate degree from Princeton.

 

Review:

A nuts-and-bolts guide packed with tips, tricks and techniques for being in charge of one's own destiny. (Midwest Book Review 2009-01-01)

About this edition

• Publisher: NOLO
• Publication date: 2002
• ISBN 10: 1413301045
• ISBN 13: 9781413301045
• Binding: Paperback
• Number of pages: 368