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As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society 5 demonstrates the power of the sociological imagination to today′s readers in a way that few other books have. The McDonaldization of Society 5 has been updated with many contemporary examples that speak relevantly to today′s student. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the "twenty-something" consumer with sociological analysis.
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Intended Audience
The bestselling The McDonaldization of Society is already in use in a variety of courses:
Sociology Business & Management
Introduction to Sociology Consumer Behavior
Social Problems Organizational Communication
Social Change Foundations of Leadership
Globalization
Sociology of Work
It is also popular in freshman seminars, as well as with those interested in social criticism.
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George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.
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