Integrated Marketing Communications - Softcover
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.
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- PublisherSouth-Western College Pub
- Publication date2013
- ISBN 10 1408093561
- ISBN 13 9781408093566
- BindingPaperback
- Number of pages754
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Advertising Promotion and Other Aspects of Integrated Marketing Communications : South African Edition
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Advertising Promotion and Other Aspects of Integrated Marketing Communications South African Edition
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