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A philosophically informed pointer to the diverse thinking on audiences that has emerged over the past quarter century, Understanding Media Users is also a guide to qualitative investigation through focus groups and student-conducted interviews. Crossing cultures and generations, and enriched by Asian perspectives, the book examines Western hypotheses on media use.
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Book Description Condition: New. Seller Inventory # 5538150-n
Book Description Condition: New. Understanding Media Users focuses on the blurred concept of the active audience at the core of media studies. Charting the complex terrain of screen reception theory and applied research, this new volume offers wide-ranging criticism of media effects. Num Pages: 232 pages. BIC Classification: JFD. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 12. Weight in Grams: 340. . 2008. Paperback. . . . . Seller Inventory # V9781405155670
Book Description Condition: New. Seller Inventory # 5538150-n
Book Description Condition: New. Understanding Media Users focuses on the blurred concept of the active audience at the core of media studies. Charting the complex terrain of screen reception theory and applied research, this new volume offers wide-ranging criticism of media effects. Num Pages: 232 pages. BIC Classification: JFD. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 12. Weight in Grams: 340. . 2008. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781405155670