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Using postcolonial theory, it addresses the issues of the overlapping narratives of global, national, and local identities; and showcases global media patterns from a range of countries around the world. The text surveys the reception of a wide variety of media content and formats including television, cinema, magazines, and popular music. It addresses theoretical concepts such as hybridity and methods such as ethnography. International Media Studies is a comprehensive assessment of the state of media studies as it is being practiced throughout the world.
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