Doing Social Psychology Research ISBN 13: 9781405108126

Doing Social Psychology Research - Softcover

9781405108126: Doing Social Psychology Research
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This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.

  • A student-friendly introduction to the data collection methods and data analyses used in social psychology.
  • Describes the principal research methods and shows how they can be applied to particular research questions.
  • Each chapter is written by a psychologist well known for using the method they describe.
  • Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
  • Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
  • Includes step-by-step exercises for students and notes for course leaders.

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Book Description:
This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. Each chapter describes a particular method and shows how it can be applied to a research question. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Both qualitative and quantitative methods of analysis are detailed where appropriate. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Throughout, step-by-step exercises for students and notes for course leaders support the teaching and learning process.
About the Author:
Glynis M. Breakwell is Vice-Chancellor of the University of Bath. She is a social psychologist specializing in research and identity processes, risk communication, and military cultures. Her previous publications include Coping with Threatened Identities (1986), Interviewing (1990) and Research Methods in Psychology (with Sean Hammond and Chris Fife-Shaw, 1999).

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  • PublisherBlackwell Pub
  • Publication date2004
  • ISBN 10 1405108126
  • ISBN 13 9781405108126
  • BindingPaperback
  • Edition number1
  • Number of pages320
  • EditorBreakwell Glynis M.

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Book Description Paperback. Condition: new. Paperback. This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Includes step-by-step exercises for students and notes for course leaders. Introduces students to the principal data collection methods and data analyses used in social psychology. This book describes the principal research methods and shows how they can be applied to particular research questions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781405108126

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Book Description Condition: New. Introduces students to the principal data collection methods and data analyses used in social psychology. This book describes the principal research methods and shows how they can be applied to particular research questions. Editor(s): Breakwell, Glynis M. Num Pages: 400 pages, 12 illustrations. BIC Classification: JMH. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 5. Weight in Grams: 566. . 2004. 1st Edition. Paperback. . . . . Seller Inventory # V9781405108126

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Book Description Condition: New. Introduces students to the principal data collection methods and data analyses used in social psychology. This book describes the principal research methods and shows how they can be applied to particular research questions. Editor(s): Breakwell, Glynis M. Num Pages: 400 pages, 12 illustrations. BIC Classification: JMH. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 5. Weight in Grams: 566. . 2004. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781405108126

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Book Description Paperback. Condition: new. Paperback. This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Includes step-by-step exercises for students and notes for course leaders. Introduces students to the principal data collection methods and data analyses used in social psychology. This book describes the principal research methods and shows how they can be applied to particular research questions. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781405108126

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