The New Global Marketing Reality - Hardcover
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
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About the Author:
RICHARD BROOKES is Associate Professor in the Department of Marketing at the University of Auckland, New Zealand.
ROGER PALMER is in the Marketing and Logistics Group at Cranfield School of Management.
ROGER PALMER is in the Marketing and Logistics Group at Cranfield School of Management.
"About this title" may belong to another edition of this title.
- PublisherPalgrave Macmillan
- Publication date2003
- ISBN 10 1403905207
- ISBN 13 9781403905208
- BindingHardcover
- Number of pages304
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The New Global Marketing Reality by Brookes, R., Palmer, R. [Hardcover ]
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Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. RICHARD BROOKES is Associate Professor in the Department of Marketing at the University of Auckland, New Zealand.ROGER PALMER is in the Marketing and Logistics Group at Cranfield School of Management.Marketing practices have fundamentally change. Seller Inventory # 458477894
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