Stirring It Up: How to Make Money and Save the World

Hirshberg, Gary

ISBN 10: 1401388906 ISBN 13: 9781401388904

Publisher: Hyperion, 2008

Synopsis

Gary Hirshberg is the CE-Yo of Stonyfield Farm Yogurt. In Stirring It Up, Hirshberg describes how he built a successful $300 million per year business by incorporating environmental principles and practices, and how other companies can accomplish this, too. Making a business green actually saves companies money in the long run—for instance, by measuring and reducing one's climate footprint, cutting down on trash and packaging, converting waste to energy, and building loyal and sustainable supplier relations, all while boosting consumer loyalty and thus reducing advertising costs.

Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from the early days of his yogurt company. He also describes numerous hands-on grassroots marketing strategies, such as using the yogurt lids for messages about the environment, and explains how these approaches make a much more powerful impact on consumers than traditional advertising.

An inspiring book, Stirring It Up demonstrates how companies and consumers can work to save the planet, while achieving greater profits and satisfaction, as well.

About this title

About the Author:

Gary Hirshberg is the husband of Meg Hirshberg and the father of three teenage yogurt-eaters. He is President and CE-Yo of Stonyfield Farm, the world's largest manufacturer of organic yogurt. Gary is a New Hampshire native, and has received four honorary doctorates and has won numerous awards for corporate and environmental leadership from organizations in the United States.

From AudioFile:

Gary Hirshberg blends leadership skills, charisma, and vocal talent with a captivating business story. This is the story of his yogurt company, Stonyfield Farm, and a chronicle of the best and brightest businesses that are fighting to save our planet, and to do it while making a profit. He even pays homage to Wal-Mart in his litany of great environmental pioneers. Hirshberg's voice doesn't sound quite like a professional narrator's, but he imbues his effort with all the passion he's brought to his great company. His narrative style and pacing are at once conversational and exciting. Students of business, business innovators, and the those newly energized by the hope of the new administration will especially enjoy this. M.C. 2009 Audies Finalist © AudioFile 2009, Portland, Maine

About this edition

• Publisher: Hyperion
• Publication date: 2008
• ISBN 10: 1401388906
• ISBN 13: 9781401388904
• Binding: Audio CD
• Number of pages: 256