What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears - Softcover

Luntz, Frank I.

Softcover

ISBN 10: 1401310419 ISBN 13: 9781401310417

Publisher: Hyperion, 2010

Synopsis

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America.

From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs.

The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences.

Praise for Frank Luntz:

"When Frank Luntz invites you to talk to his focus group, you talk to his focus group."
--President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University

"Frank Luntz understands the American people better than anyone I know."

--Newt Gingrich, former Speaker of the House

"The Nostradamus of pollsters."
--Sir David Frost

"America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades."

--Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce

About this title

About the Author:

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. Dr. Luntz lives in Alexandria, VA.

From AudioFile:

Americans are analyzed to death. Everything we do is quantified and used by some marketing firm to sell us something we may or may not really want. Dr. Frank Luntz offers insights into what we do want, and why. Narrated by L.J. Ganser (with an introduction delivered by Luntz), the book is a contemporary take on the material in THE HIDDEN PERSUADERS, Vance Packard's classic analysis of American consumers. Ganser reads with verve and a sense of curiosity, as though he's as surprised by some of the findings as Luntz is. Ganser particularly relishes those moments when the book explains what we Americans think, rather than what some corporate hotshot thinks we should think. D.J.S. 2010 Audies Finalist © AudioFile 2010, Portland, Maine

About this edition

• Publisher: Hyperion
• Publication date: 2010
• ISBN 10: 1401310419
• ISBN 13: 9781401310417
• Binding: Paperback
• Number of pages: 336