Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers - Softcover
- PublisherAMACOM
- Publication date2022
- ISBN 10 1400231086
- ISBN 13 9781400231089
- BindingPaperback
- Number of pages224
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Marketing to Gen Z : The Rules for Reaching This Vast, and Very Different, Generation of Influencers
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers by Fromm, Jeff, Read, Angie [Paperback ]
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
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Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 0.92. Seller Inventory # 353-1400231086-new
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Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers (Paperback or Softback)
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Amacom 4/12/2022
(2022)
ISBN 10: 1400231086
ISBN 13: 9781400231089
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Book Description Paperback or Softback. Condition: New. Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers 0.55. Book. Seller Inventory # BBS-9781400231089
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Marketing to Gen Z
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Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781400231089
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Marketing to Gen Z (Paperback)
Published by
HarperCollins Focus
(2022)
ISBN 10: 1400231086
ISBN 13: 9781400231089
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Book Description Paperback. Condition: new. Paperback. With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.In Marketing to Gen Z, businesses will learn how to:Get past the 8-second filterAvoid blatant advertising and tap influencer marketingUnderstand their language and off-beat humorOffer the shopping experiences they expectMarketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.Now is the time to learn who they are and what they want! The next generation of consumers is rising up fast. Will you know how to reach them? Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781400231089
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Book Description Condition: New. . Seller Inventory # 52GZZZ00ZGSL_ns
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
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Book Description Condition: New. Seller Inventory # ABLIING23Mar2411530138357
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Marketing to Gen Z
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Book Description Paperback. Condition: New. Brand New! This item is printed on demand. Seller Inventory # 1400231086
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