The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press) - Softcover

Thoenig, Jean-Claude; Waldman, Charles

Softcover

ISBN 10: 1349280224 ISBN 13: 9781349280223

Publisher: Palgrave Macmillan, 2006

Synopsis

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

About this title

About the Author:

JEAN-CLAUDE THOENIG is a Senior Research Fellow at 'Dauphine Recherche en Management' (university of Paris Dauphine). He has been a professor at INSEAD for many years. A sociologist by training, his research and teaching cover issues linked to organization and policy-making management. His publication record makes him an internationally respected scholar. He is a co-founder and the first chairperson of EGOS (European Group for Organizational Studies). He has a long and intensive experience as a consultant and as an executive coach with major global companies and governmental bodies.

CHARLES WALDMAN is a faculty member of INSEAD (Fontainebleau). He has a doctorate (DBA) from Harvard Business School and has been the dean of ESSEC, a top French business school. His research and teaching cover marketing. He is a well-known international reference in retail distribution and service marketing. He is in charge of several executive education programs for leading global companies. He is also involved in management consulting. He has also been Senior Vice President (Marketing) with Club Med Inc. in New York.

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2006
• ISBN 10: 1349280224
• ISBN 13: 9781349280223
• Binding: Paperback
• Edition number: 1
• Number of pages: 253