MKTG (Book Only) - Softcover

Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl

Softcover

ISBN 10: 1337116831 ISBN 13: 9781337116831

Publisher: Cengage Learning, 2017

About this title

About the Author:

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

About this edition

• Publisher: Cengage Learning
• Publication date: 2017
• ISBN 10: 1337116831
• ISBN 13: 9781337116831
• Binding: Paperback