Advertising and Integrated Brand Promotion - Instructor's Edition - Softcover
Show students how good advertising is the result of hard work and careful planning with ADVERTISING AND INTEGRATED BRAND PROMOTION, 7th Edition. A leader for its emphasis on integrated brand promotion, it presents the fundamentals of advertising, contemporary topics, and the latest advertising trends as well as in-depth coverage of social media and design thinking. With its practical applications and insights, it discusses concepts in the context of real advertising practice.
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- PublisherCengage Learning
- Publication date2015
- ISBN 10 1305104390
- ISBN 13 9781305104396
- BindingPaperback
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Advertising and Integrated Brand Promotion - Instructor's Edition
Published by
Cengage Learning
(2015)
ISBN 10: 1305104390
ISBN 13: 9781305104396
Used
Softcover
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Book Description Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00054204926
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