Strategic Management In The Hospitality - Softcover
For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
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- PublisherPearson
- Publication date2013
- ISBN 10 129202741X
- ISBN 13 9781292027418
- BindingPaperback
- Edition number3
- Number of pages362
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Strategic Management in the Hospitality Industry: Pearson New International Edition
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Book Description Paperback. Condition: Brand New. 3rd edition. 368 pages. 10.79x8.43x0.63 inches. In Stock. Seller Inventory # zk129202741X
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