Introduction To Revenue Management For T - Softcover
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.
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- PublisherPearson Education Limited
- Publication date2013
- ISBN 10 1292027150
- ISBN 13 9781292027159
- BindingPaperback
- Number of pages272
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Introduction to Revenue Management for the Hospitality Industry: Pearson New International Edition: Principles and Practices for the Real World, An
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Book Description Paperback. Condition: Brand New. 1st edition. 288 pages. 10.79x8.50x0.47 inches. In Stock. Seller Inventory # zk1292027150
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