Strategic Communication, Corporatism, and Eternal Crisis (Routledge Focus on Public Relations) - Hardcover

Graham, Phil

Hardcover

ISBN 10: 1138636290 ISBN 13: 9781138636293

Publisher: Routledge, 2017

Synopsis

This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.

About this title

About the Author:

Phil Graham is Professor in the Creative Industries Faculty at Queensland University of Technology, Australia

About this edition

• Publisher: Routledge
• Publication date: 2017
• ISBN 10: 1138636290
• ISBN 13: 9781138636293
• Binding: Hardcover
• Edition number: 1
• Number of pages: 132