Public House and Beverage Management: Key principles and issues - Hardcover

Flynn, Michael

Hardcover

ISBN 10: 1138432784 ISBN 13: 9781138432789

Publisher: Routledge, 2017

Synopsis

Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: Key players Variations in service offer Types of management arrangement (managed, leased, tenanted, franchise, freehouse) Customers and segments Labour markets and employees Key elements in the business units Retailing skills.The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.

About this title

Review:

A practical guide to all management aspects of the licensed trade industry is presented. Beginning with a simple definition of the industry, a detailed explanation of the management of each function is then discussed, concluding with a strategic view of both companiesand the industry.
CABI Information - Feb 2001

About this edition

• Publisher: Routledge
• Publication date: 2017
• ISBN 10: 1138432784
• ISBN 13: 9781138432789
• Binding: Hardcover
• Edition number: 1