Economics for Business - Softcover

Mulhearn, Chris; Vane, Howard R.

Softcover

ISBN 10: 1137429224 ISBN 13: 9781137429223

Publisher: Red Globe Press, 2016

Synopsis

This textbook offers a succinct introduction to the world of business. With the perfect balance between economic theory and practical application, the third edition takes a contemporary approach to the subject by drawing on relevant examples and real-world case studies to explain key concepts and economic theory. It introduces students to multiple perspectives on a wide range of topics including the credit crunch, emerging markets and globalization, the role of the banking system in affecting money supply, the state of macroeconomics and also coverage of New Keynesianism. Clear and insightful, Economics for Business encourages critical thinking while it entertains with witty references, satirical cartoons and thought-provoking questions.

This textbook will be core reading for first year undergraduate students studying modules in economics for business as well as students studying business and management degree courses, accounting degree courses and MBA modules for business.  

About this title

About the Author:

Chris Mulhearn is Reader in Economics at the Liverpool Business School at Liverpool John Moores University, UK.

Howard R. Vane is Emeritus Professor of Economics at the Liverpool Business School at Liverpool John Moores University, UK.

Review:

Endorsements of second edition: 'This is Mulhearn and Vane at their best. This second edition is both thorough and engaging and will be an asset for all students undertaking introductory economics.' – Carole Doyle, Glasgow Caledonian University, UK

'Mulhearn and Vane do an outstanding job of bringing the subject of economics to life. They show their readers how knowledge of economic concepts helps them understand the world of business.' – Thomas Coskeran, Durham University, UK

'This book is a great combination of three ingredients: an accessible writing style; a comprehensive set of real examples; and a culturally stimulating approach. I would definitely recommend it to students beginning their business studies.' – Emanuele Tarantino, University of Bologna, Italy

'The book is well-written, clear and easy to follow, and will be attractive to business students who don't want to focus their degrees on economics. I really like the way it simplifies the more complex, macroeconomic material.' – Fiona Carmichael, University of Birmingham, UK

Reviews of the second edition: 'I really do like this book. There are two reasons why I don't adopt it. The first is that I am wedded to Begg, my slides use it, and I think in some respects it is a little easier... [Mulhearn and Vane] looks well organised, the graphics are appealing, the length appears to be appropriate and could be used for both a 1 semester and 2 semester course, and its design does appear to be for Business students doing Economics modules...It doesn't appear to be too sophisticated in terms of mathematical content.' – Chris Jones, Aston University, UK (non-adopter)

'Both books [Mulhearn and Vane, and Sloman] cover fundamentally the same topics. M&V however feels more up to date and modern, especially in its use of examples. I think that given this book is aimed at business students, not economics students, it is aimed at exactly the right level. The book is systematic and scaffolds learning very well. This fits in very well with how I teach my courses... The credit crunch is covered very well.' – Peter Hill, University of Roehampton, UK (non-adopter)

About this edition

• Publisher: Red Globe Press
• Publication date: 2016
• ISBN 10: 1137429224
• ISBN 13: 9781137429223
• Binding: Paperback
• Edition number: 3
• Number of pages: 544