In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.
WileyPLUS Learning Space is an easy way for students to learn, collaborate, and grow. With WileyPLUS Learning Space, students create a personalized study plan, assess progress along the way, and make deeper connections as they interact with the course material and each other.
This collaborative learning environment provides immediate insight into strengths and problem areas through a combination of dynamic course materials and visual reports so that you can act on what’s most important.
*Access to WileyPLUS Learning Space is sold separately.
"synopsis" may belong to another edition of this title.
Dr. Roger Gates is a co-founder of DSS, incorporated in 1982. DSS Research is a research and consulting firm that does a wide range of marketing research for health care organizations including health insurance companies hospitals and medical products companies with a special focus in health and related types insurance.
Dr. Gates holds MBA and Ph.D. degrees from the University of Florida and held faculty positions at the University of Florida (1968-1970) and the University of Texas at Arlington (1970-1994). He taught marketing research, statistics and multivariate analysis to MBA and Ph.D. students.
"About this title" may belong to another edition of this title.
Shipping:
US$ 4.30
Within U.S.A.
Book Description Condition: new. Seller Inventory # FrontCover1118808843
Book Description Condition: new. Seller Inventory # newMercantile_1118808843
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1118808843
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think1118808843
Book Description Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon1118808843
Book Description paperback. Condition: New. Brand new. Slight shelf wear scuffs on cover. Ships from Friends bookstore to benefit Beaverton (Oregon) library. Seller Inventory # mon0000032002
Book Description Paperback. Condition: New. Brand New!. Seller Inventory # VIB1118808843
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard1118808843
Book Description Paperback. Condition: new. Brand New Copy. Seller Inventory # BBB_new1118808843
Book Description Paperback. Condition: New. 10th Edition. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code. Used books will not include dust jackets. Seller Inventory # 001492044N