Social Media Marketing All-in-One For Dummies, Book + DVD Bundle - Softcover

Ng, Deborah; Zimmerman, Jan

Softcover

ISBN 10: 1118505409 ISBN 13: 9781118505403

Publisher: For Dummies, 2012

Synopsis

This book + DVD bundle will give you everything you need to learn social media marketing

The world of social media is ever evolving and you certainly don't want to be left back in the cyber dust! This book-and-DVD combo provides you with everything you need to know in order to plan effective marketing strategies on social media sites. The bundle includes the updated Social Media Marketing All-in-One For Dummies, 2nd Edition book and a DVD with 90 minutes of social media marketing video training.

This value-packed combo includes essential information on the new and latest tools and services available in the world of social media. The all-in-one approach offers techniques and advice on popular social media sites such as Pinterest, Google+, Facebook, Twitter, YouTube, LinkedIn, Groupon, Foursquare, and more.

• Walks you through creating a consistent branded look for all of the social networks
• Explains ways to control what content from your site is shared
• Addresses how to use the new Facebook Page Manager applications
• Details how to collect and analyze metrics
• Zeroes in on helping your business develop a social media strategy, solicit buy-in from upper management, engage influencers, and evaluate the results

Social Media Marketing All-in-One For Dummies, Book +DVD Bundle, 2nd Edition contains everything your business needs for a successful social media campaign.

About this title

From the Back Cover:

Take a look at how you can achieve social media marketing success!

Your business needs a presence where your customers are. This DVD takes you on a social media tour, showing you how to build your strategy, the best ways to market on Twitter and Facebook, how to measure your results, and what to do with the information. Along the way you'll discover great opportunities for niche marketing, learn the dos and don'ts, and find out what you need to monitor consistently. You'll see how your business can benefit!

Discover how to:

• Develop a plan and build a framework
• Manage your social media schedule
• Create memorable content
• Use Twitter effectively
• Assess minor social platforms
• Analyze your data

Approximate running time: 90 minutes

System requirements:

TV or computer DVD player

Windows® XP or higher; Mac OS® X 10.4 or higher

512MB RAM

About this edition

• Publisher: For Dummies
• Publication date: 2012
• ISBN 10: 1118505409
• ISBN 13: 9781118505403
• Binding: Paperback
• Edition number: 1
• Number of pages: 840