In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.
Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.
If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.
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Create an Integrated, Successful Social Media Strategy
A Step-by-Step Guide
Using the proven An Hour a Day methodology, the exciting new edition of this industry bestseller helps marketers build winning social media programs with the latest platforms, tools, and technologies. You'll find solid advice and practical tips, learn the latest tactics for Facebook and Twitter, get up to speed on mobile marketing, find great techniques for adding location-based services to your current social media efforts, get current with the latest listening and analytics platforms, and much more.
This practical guide demystifies the process, dispels the myths, and empowers you to develop and implement an effective, day-by-day plan for social media marketing success.
You'll also find:
Praise for Social Media Marketing: An Hour a Day, Second Edition
"If you're looking for the definitive guide on social media, look no more. You are holding it in your hands."
Kip Knight, President, KnightVision Marketing, and former vice president of marketing, eBay
"This is an important book not just for marketers but for all business leaders. It's a must-read for current and future business leaders of all types!"
Gautam Ghosh, Platform Evangelist and India Marketing Head, BraveNewTalent
"The thing I appreciate most about Dave's book is that it is not only prescriptive but also built to fit into the busy schedule of any marketer (or executive). A must-read for anyone interested in putting social media marketing into practice."
Aaron Strout, Head of Location-Based Marketing, WCG
"This practical guidebook integrates social strategy with the tools and metrics. I have used it with clients and business students with great results."
Ira Kaufman, PhD, Assistant Professor, Lynchhburg College, and President, Entwine Digital
About the Author
Dave Evans is a VP of social strategy at Social Dynamx, a software firm delivering a scalable social media platform for customer care. Dave has been involved with social media programs for clients including Intel, Dell, Pepsi, the Dallas/Fort Worth and Bangalore International Airports, and others. He serves on the advisory boards for social technology startups including Friend2Friend and Netbase. He is also a ClickZ columnist and frequent keynote presenter, and has served on the advisory board for ad:tech and the Measurement and Metrics Council for the Word of Mouth Marketing Association.
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