Marketing and Managing Tourism Destinations - Softcover
- PublisherRoutledge
- Publication date2023
- ISBN 10 1032380691
- ISBN 13 9781032380698
- BindingPaperback
- Edition number3
- Number of pages970
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Marketing and Managing Tourism Destinations
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Taylor and Francis
(2023)
ISBN 10: 1032380691
ISBN 13: 9781032380698
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Marketing and Managing Tourism Destinations
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ISBN 13: 9781032380698
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Marketing and Managing Tourism Destinations
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Marketing and Managing Tourism Destinations (Paperback)
Published by
Taylor & Francis Ltd, London
(2023)
ISBN 10: 1032380691
ISBN 13: 9781032380698
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Book Description Paperback. Condition: new. Paperback. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets.Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic.This third edition has been updated to include:four new chapters (Chapter 2Destination Sustainability and Social Responsibility; Chapter 3Quality of Life and Well-Being of Destination Residents; Chapter 11Destination Crisis Management; and Chapter 20Destination Management Performance Measurement and Management)new and updated international case examples to show the practical realities and approaches to managing different destinations around the worldcoverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several othersa significantly improved illustration programkeyword listsIt is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike. This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs). Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781032380698
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Book Description Paperback. Condition: Brand New. 3rd edition. 720 pages. 9.69x6.88x2.01 inches. In Stock. Seller Inventory # __1032380691
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