Principles To Fortune: Crafting a Culture to Massively Grow a Business - Hardcover

Bintz, Scott J; John, Peragine

Hardcover

ISBN 10: 0999623419 ISBN 13: 9780999623411

Publisher: Red Headed Rebel, 2018

Synopsis

In his page-turning debut, Scott shares hard-core experience and practical actions to create a winning business. Principles to Fortune has received praise from business leaders like Chip Conley and Tony Hsieh. This book is written for the rest of us. The average, everyday business leaders, owners & entrepreneurs. It will inspire you, touch your heart and make you laugh.

Scott shares the story of how RealTruck went from his basement to over $100+ million in e-commerce sales. Winning best place to work awards and ranking on Internet Retailer's top 300 mobile and top 500 e-commerce lists. 

Top 12 Takeaways from Book

1. 100's of ideas & actions to enhance your business.
2. How to create a winning workplace culture.
3. How to deliver more to your customers, partners and employees.
4. How to include fun at work and keep it going.
5. E-commerce & digital marketing concepts to win in your space.
6. Why running a business with principles creates more reward & innovation.
7. Culture develops with or without guidance.
8. Why companies fail at creating a winning culture.
9. What questions to ask to grow & improve.
10. Why transparency matters.
11. Why a culture of risk takers is the biggest driver of killing status quo.
12. Why a culture of humility creates an environment of responsibility.

Find out how to massively grow your organization by getting principles (core values) ingrained into your work culture, which is the fuel for amazing success & rewards. It covers creating culture, e-commerce concepts, killing status quo, marketing in the digital world and finding a strategic way of life.

Learn ideas, attitudes, and actions that benefit the customer, the staff, and the brand's business partners. A strategic "way of life" that, when properly executed, creates life-long customers, evangelical employees, helpful partners, and yes, some profit to boot.

The title of this book is a redirect. The fortune being referred to is not money. Really the book should be titled Principles to Blessings.

About Scott Bintz: Scott is on a mission to make people's lives better. A good kind of crazy. A serial e-commerce & business entrepreneur that has spent his life discovering principles to make his life and the lives of people around him, better. Scott Bintz founded RealTruck.com in the basement of a duplex in 1998, that grew into a 100+ million dollar e-commerce super-store from North Dakota. Recognized as a Top Place to work by ND Young People's & Prairie Business Magazine and other recognition's like Bizrate Platinum Circle of Excellence, Internet Retailers top 300 mobile & top 500 e-commerce companies.

He is the founder of RealTruck, Red Headed Rebel, RHRBrew-com, RHRSwag-com, RHRebelStorage-com & more. Scott advises brands on e-commerce strategy, serves on a number of boards and does a few limited speaking engagements. He teaches digital marketing at the University of Jamestown. His favorite saying is "Anything's Possible."

About this title

From the Author:

Why Scott Wrote The Book: I wrote this book for a few reasons; to share the RealTruck story, to help business owners and employees like me and to perhaps redirect the cut-throat assholes towards a more rewarding direction.  If I could rename the book, I would title it "Principles to Blessings" as it's not a get rich book.

1. Share The RealTruck Story:  First to share the RealTruck story for those who created it and share how these guiding principles transformed it into unbelievable success.  
2. For Business Folks Like Me:  Secondly, I wrote it for all the entrepreneurs and business folks out there that are like me- not always seen as the smartest in the room, and who don't have access to the best colleges and resources. I wrote it for those who aren't leading or working at the world's greatest or next best "fill in the blank".  You know the rest of us. The "normal" average everyday folks who want to create, build, grow and learn. The owners, leaders, managers and employees at the 27.9 million small businesses in the US.  And the future entrepreneurs like me, some of the 20.4 million students attending a "regular" college or university, who have lots of self-doubt that can be overcome.
3. The Cut-Throat Ass Hole:  And lastly for the cut-throat asshole, profit first, entrepreneurs and executives out there.  If your only goal is to get rich, it probably won't fulfill you like you think It will. You will be known as a cut-throat asshole who got rich. You can change that with principles and create a much more rewarding fortune, which it not just money.

From the Back Cover:

Smile & Pass It On:  Scott Bintz is on a mission to make people's lives better.  Currently involved in a number of business ventures from advising brands and e-commerce strategy consulting to board member duties and limited speaking engagements. Scott is considered an expert in e-commerce, business strategy, digital marketing & company work culture building.

"I was impressed with Scott Bintz's commitment to culture from the first time I met him some years ago. He was able to grow a business from a hobby business to a multi-million dollar e-commerce enterprise. His book, Principles to Fortune, demonstrates what the true mojo is in companies- the people. RealTruck's commitment to make people's lives better was the secret sauce to their profound and unprecedented success. If you want to increase brand loyalty from your employees, your customers and even your strategic business partnerships, then you need to read Principles of Fortune. The book is based upon the principles Scott used within his own company, with concrete examples that can be adopted and adapted to most any company culture." -- ChipConley - NYT Bestselling author, Hospitality Disruptor, Strategic Change Agent.

"Packed with business values you would expect from North Dakota. Scott Bintz's, new book, Principles to Fortune, is an inspiring and wonderful read for those who run a business and those who want to start a new business." -- Byron Dorgan, Former U.S. Senator
About Scott Bintz: Scott is described by others as a good kind of "crazy"serial entrepreneur. He is most known for founding RealTruck.com in abasement, which grew into a 100+ million dollar e-commerce super-store. In the E-commerce sector he continues his involvement in Red HeadedRebel®, a marketing company that advises companies with e-commerce;RHRSwag.com, a racing parts website; and Red Headed Rebel Brew(RHRBrew.com), coffee for entrepreneurs, game-changers, rebels &rule breakers. He also created RH Rebel Storage, state-of-the-art self storage facilities.  In the racing arena, he picked up the nickname "Red Headed Rebel". Scott grew up in Minot, ND, graduated alternative HS in 1989 and from Minot State University in 1993 with a BA in economics. Hecurrently lives with his family in Jamestown, ND.

About this edition

• Publisher: Red Headed Rebel
• Publication date: 2018
• ISBN 10: 0999623419
• ISBN 13: 9780999623411
• Binding: Hardcover
• Number of pages: 236
• Illustrator: Sara Mason