Surfing the Black Wave: Brand Leadership in a Digital Age - Hardcover

Daniel Brian Cobb

Hardcover

ISBN 10: 099801060X ISBN 13: 9780998010601

Publisher: Daniel Brian Publishing, LLC, 2017

Synopsis

A wave of change is upon us: but, deceptively, the first wave in a tsunami is never the big one. Beyond digital and social media, there is a third wave preparing to disrupt our concept of business. Using a metaphor for this new wave in business, Daniel explores the "Miracle of Kamaishi." In this true story, all of the children in the town flawlessly escaped Japan's greatest tsunami by employing only three principles. These three principles will revolutionize your marketing leadership team, too. This is not only an important book for advertisers. It's a timely book for leaders. Dan offers a practical guide to the next decade of business. Surfing the Black Wave offers a tremendous metaphor for how leaders will rise and fall under the great innovation surge breaking through in digital marketing.

About this title

About the Author:

An Emmy Award-winning advertising executive, keynote speaker and business strategist, Daniel has partnered with some of the world's most remarkable brands for almost 30 years. Daniel has come to believe success is a science that stems from a worthy contribution to society rather than from the clever use of social manipulation. Daniel founded DBA with the intent to reinvent the marketing industry. Since then, DBA has served: Disney, Warner Bros., Domino's Pizza, Hungry Howie's Pizza, Chick-fil-A, Coca-Cola, Sony, General Motors, Meijer, Whole Foods, Microsoft, Henry Ford Health System, Valley Children's Healthcare, Blue Cross Blue Shield, Flagstar Bank and Citizens Bank, among others. Daniel has received numerous recognitions, including 21 Emmy Awards, plus advertising and Web awards, including Caddy, D Awards, Target, Global and Telly, Corp! Magazine's "Entrepreneur of Distinction," Future 50 of Detroit" and a membership on the Forbes Agency Council.

Review:

"Today's leaders are silently frozen, directionless in navigating the trendy waves of digital marketing. Dan came alongside our teams at Microsoft and provided prescriptive guidance through unchartered waters. Surfing the Black Wave establishes a vision of the future for building the brands that will lead the world. Don't traverse the next business decade without this book." --Frank Riviera, Director of Productivity Sales, Microsoft

"At Chick-fil-A, we believe our success in digital marketing will not be measured by the sales we can get, but rather how these changing tools can be used to create additional value for our customers. If we give generous value to our customers, we believe they will generously pay us back. Dan's book boldly proves out the science behind this belief. He shows us practical solutions and real world examples you can use today. Don't miss this wave!" --David Salyers, V.P. of Marketing, Chick-fil-A

"Dan Cobb is one of the brilliant creative minds of our time... I am continually impressed by his quick grasp of the changing consumer landscape and his ability to create breakthrough messages that resonate in both form and function. Surfing The Black Wave is another bold step in the evolution of marketing. " --Liz Schnell, V.P. of Brand Strategy, Henry Ford Health System

About this edition

• Publisher: Daniel Brian Publishing, LLC
• Publication date: 2017
• ISBN 10: 099801060X
• ISBN 13: 9780998010601
• Binding: Hardcover
• Edition number: 1
• Number of pages: 336
• Illustrator: Stephen Thomas