Buying Customers - Softcover

Sugars, Bradley J

Softcover

ISBN 10: 0988426102 ISBN 13: 9780988426108

Publisher: The Truth, LLC, 2012

Synopsis

"Buying Customers" is an innovative breakthrough in customer acquisition, lead generation and customer service with proven strategies that consistently drive repeat business. Follow ActionCOACH Founder and Chairman Brad Sugars as he outlines tested methods for "Buying Customers" in ways you can immediately understand, use and apply. In "Buying Customers" you'll discover: - The importance of your numbers and 'testing and measuring' - How to segment your customers so they truly become your bet and biggest asset - Effective strategies to grow your customer base, generate more leads and create a simple system for referrals that skyrockets any marketing investment -How to generate as many customers as your business will ever need, as easily and profitably as possible - Why lifetime value equals repeat business ... and repeat business equals profits - The importance of focusing 80% of your efforts and resources on your top 20% of your customers If you're just starting a business, or are a seasoned entrepreneur business owner or marketing professional, "Buying Customers" will give you new insight and inspiration to boost your efforts in a way that turns all of your sales and marketing investments into guaranteed results!

About this title

From the Author:

"For many businesses, their biggest expense is marketing, but they aren't sure what they are getting out of it," Sugars said. "They say, 'I'm on the radio, I have an ad in the paper,' but how are those ads growing their business? They aren't, they are just an extra expense. But if those same business owners understand why customers buy from them and how to get the right customers in the door, over and over again, it can make a huge difference for their company, and their life."

From building a target market, to incentivizing referrals to profit margins and everything in between, "Buying Customers" goes through the step by step process of building and growing a profitable, commercial enterprise that works...without the business owner.

"The ultimate goal for any business owner shouldn't be to just have a well-paying job, it should be to build a business that runs smoothly if they left for a month or even for a year. If you take the lessons in Buying Customers and apply them to your business, you will have the kind of business that serves your customers with value and you with profits and time to enjoy the fruits of what you've built,"

-Brad Sugars

From the Back Cover:

Why do you need to read Buying Customers?

"Buying Customers" is an innovative breakthrough in customer acquisition, lead generation, and customer service with proven strategies that consistently drive repeat business.
Follow ActionCOACH Founder and Chairman Brad Sugars as he outlines tested methods for "Buying Customers" in ways you can immediately understand, use and apply. 

In "Buying Customers" you'll discover:

•  The importance of your numbers and the 'testing and measuring'
•  How to segment your customers so they truly become your best and biggest asset
• Effective strategies to grow your customer base, generate more leads and create a simple system for referrals that skyrockets any marketing investment
• How to generate as many customers as your business will ever need, as easily and profitably as possible
•  Why lifetime value equals repeat business ... and repeat business equals profits
•  The importance of focusing 80% of your efforts and resources on your top 20% of your customers

If you're just starting out in business, or are a seasoned entrepreneur, business owner or marketing professional, "Buying Customers" Will give you new insights and inspiration to boost your efforts in a way that turns all of your sales and marketing investments into guaranteed results!

About this edition

• Publisher: The Truth, LLC
• Publication date: 2012
• ISBN 10: 0988426102
• ISBN 13: 9780988426108
• Binding: Paperback
• Number of pages: 230